Our Story

Our Story

EMYTIDE was born in Xuchang, China — a place known for its long history of wig craftsmanship.

Before becoming a brand, we were first a factory. For years, we focused on one thing only: making real human hair wigs with better lace, better comfort, and better wearability.

We noticed that many customers overseas were disappointed by wigs that looked good in photos but felt uncomfortable in real life — thick lace, unnatural hairlines, complicated installation, and inconsistent quality.

EMYTIDE was created to change that. We work directly from our own factory, removing unnecessary middle steps, so we can focus on what truly matters: HD lace, glueless wear, natural hairlines, and long-lasting quality.

We don’t chase the lowest price or exaggerated promises. Every wig is made with real wear in mind — soft, breathable, secure, and natural.

For us, a wig should feel like your own hair, not a costume. That’s what EMYTIDE stands for.